Downtown Petaluma’s Sidewalk Sale (Saturday July 24, 2010) is a bargain shopping opportunity and annual ritual for local Sonoma County residents and visitors from all around the Bay Area.

This one day event showcases over 50 eclectic and expansive of one-of-a-kind stores and offers shoppers refreshing choices and alternatives to the mall. Participating stores are all within a walking distance and offer up to 80% in discounts.  Each store will be identified by Red Flags and balloons.

WHAT’S THE DEAL: Petaluma Downtown Sidewalk Sale is free to meander and shop discounts.

WHEN: Saturday July 24, 2010.

WHERE: Downtown Petaluma, CA. The sale takes place on Kentucky St, Fourth St, Western Ave, Petaluma Blvd, the Golden Eagle Shopping Center, 2nd Street, the Theater District, and the stores in Putnam Plaza.